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About Us

Rob Potter







Rob Potter
Pure Hockey Training Director

*Trained several 2010 Olympic players

*Select 15, 16, 17 coach & evaluator


*Married to Jenny Potter, Father of two children, Madison and Cullen

*Personally committed to the participation and achievement of children through education, fine arts, and athletics


University of Wisonsin-River Falls

*Captain 1990-1991

University of Minnesota

*WCHA Champions 1987-1988 and 1988-1989

*WCHA National Runner Up 1988-1989    

St. Paul Vulcan's 1985-1986 and 1986-1987    

Anoka High Schoool 1982-1985

*MN State Runner Up 1984-1985

*Section Champions 1984-1985



Maple Grove High School, MN

*Head Girls Hockey Coach- 2010-2015


Coon Rapids High School, MN

*Head Girls Hockey Coach- 2004-2010

*Selected as Minnesota High School Coach of the year - 2006

*2005-06 Class AA State 2nd Place

*Turned struggling program into State contenders in less than 2 years

*Two players selected as Ms.Hockey finalists, 2007

*All 14 graduating seniors from 2006 and 2007 are playing in college


NHL, Junior A & High School - 1994 to 1996 & Ongoing
*Coach with San Jose Sharks, Kansas City Blades, Rochester Mustangs, Danville Wings 
*Assisted Herb Brooks and Jack Blatherwick who were my mentors 

*Taught skill development and strength conditioning to NHL and College players, including Toby Peterson (NHL), Andrew Alberts (NHL), Shawn Donovan (NHL), Lee Goren (NHL), Reggie Berg (UM), Tom Gorowsky (UW), Troy Riddle(UM), Jordan Schroeder (UM)

*Assistant Coach & Consultant - St. Thomas Academy Boys (2004-05 Class A State 3rd Place and 2005-06 Class A State Champions

*Assistant Coach of Benilde St. Margaret’s High School, 1998-99 Class A State Champions

*Coached at Burnsville High School, Youth Hockey Association, Cretin-Durham Hall High School, and many other youth organizations

*Assistant Coach in charge of defense, USHL Rochster Mustangs, Junior A National 2nd Place 1996


Consultant & Personal Strength & Conditioning Trainer - 1997 to Present 

*Pure Hockey Director

*Trained and coached over 30 women in each of the past 12 years for the Women’s National and Olympic Hockey teams, including Hilary Knight, Caitlan Cahow, Krissy Wendell, Winny Brodt, Natalie Darwitz, Molly Engstrom, Helen Resor, Courtney Kennedy, Karen Thatcher, and Ali Thunstrom

*Worked with more than 600 male and female athletes who advanced to D1 and D3, NHL, and Olympic teams

*Works closely with draft picks and International Marketing Group Players



What you will experience?

Do you want to take your game to the next level? 

You are in the right place.   Potter's Pure Hockey training will take you to the next level of play.   If you are dedicated to making it happen.   

With 20 years of experience,  trainer Rob Potter has offered Elite training to Olympic, National, College & Elite level athletes.

Rob trains players in groups and one on one training sessions.  Players will experience training on ice and off ice situations.  

Learning the proper techniques in the game of hockey.   Each player will experience individual training in what he or she is wanting to strive to get better at.  

Rob is very passionate about each player that trains in his program. "Hard work and dedication"

Do you see yourself as the next level player in where you are at right now? Do you want to dedicate your time and hard work to making a difference?

The Potter's Pure Hockey is the training program for you.  

See you at the Rink!